How to create an audit

Taggernauta takes the pain away from auditing your website’s tags configuration, so that you save hours – if not days – worth of work and use them on driving change through data analysis and exploration. By selecting what account and container to audit, you will get a file that is easy to download and analyse, so that you know what data you are collecting and where you are doing so.

To do so, you need to follow the following 3 easy steps:

  1. Select the account you want to audit

  2. Select Google Tag Manager account to audit

  3. Then select the container you want to audit

  4. Select Google Tag Manager account to audit

  5. Voilà - Audit done, time to analyse the container

  6. Select Google Tag Manager account to audit

How to schedule an audit

Taggernauta allows you to schedule audits on a weekly, monthly or custom basis. To schedule a recurring audit, select “Schedule audit” on the sidebar on the left hand side of your dashboard and follow the same steps as a normal audit: select the account and container and then you will be asked to enter the date and time when to run the audit.

You will also automatically receive the audit directly in your inbox. Taggernauta also gives you the ability to analyse past audits, just click on Audit history in the side menu

Once you have decided the container to audit automatically, you can decide whether to pause it or delete it using the buttons on the right hand side.

How to use the tag monitor report

To have access to the Taggernauta tag monitor report, you’ll need to add the following tag template from Google Tag Manager Community Gallery: Taggernauta Tag.

This is a lightweight tag that collects information about your tags i.e. whether they are firing or not, in what pages they are firing and the loading time of such tags.

Once you have added it to your workspace in GTM, there are only other 3 steps to do before receiving data and they do not involve any coding or cloud technical knowledge to be deployed.

  1. Select Taggernauta Tag, under “Advanced Settings” and “Additional Tag Metadata”, click on +Add Metadata and type in “exclude” under the column “Key” and “true” under the column “value”. This is to avoid collecting information about Taggernauta Tag, which would not be useful in this case.
  2. Add trigger condition to Taggernauta Tag. Here you can decide when to collect and send information to Taggernauta: depending on your level of analysis this tag can be set up to fire on all custom event or only at page view. To fire on all custom events, create a “Custom Event” trigger firing at all custom events with “.*” in the use regex matching value.
  3. All the tags that you want to monitor now need to have their name included in the metadata section. For each tag, under “Advanced Settings” and “Additional Tag Metadata”, tick the box “Include tag name” and add “name” in the Key value.